{"product_id":"summary-free-how-todayos-smartest-businesses-profit-by-giving-something-for-nothing-by-chris-anderson","title":"SUMMARY - Free: How TodayÕs Smartest Businesses Profit By Giving Something For Nothing By Chris Anderson","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover that making your products or services free of charge can lead your business to success.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover that :\u003c\/p\u003e\n\n\u003cp\u003eweb-related technologies have shaped an economy where almost everything is accessible for free;\u003cbr\u003e\nit is possible to use free in thousands of different ways;\u003cbr\u003e\nscarcity and abundance determine our economic behavior;\u003cbr\u003e\nit's easier to go from 5 to 50 million euros than to charge users;\u003cbr\u003e\nfree is more efficient when it is coupled with paying, especially with the freemium model;\u003cbr\u003e\nthe physical and digital worlds do not obey the same principles of freemium.\u003cbr\u003e\nEvery day, you come across free products without even noticing it. From samples distributed in the street to a simple Internet search, free is everywhere. Chris Anderson looks back on the advent of this movement, which is independent of any economic model. He focuses on understanding how a business can make money without charging its consumers. The question now arises: who pays for what? \"Free\" gives you the keys to adopt a free model, increase your customer database and your revenues. So, ready to bar your prices?\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44934633128097,"sku":"9781008911116","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/v22r55-front-shortedge-384.jpg?v=1748231521","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-free-how-todayos-smartest-businesses-profit-by-giving-something-for-nothing-by-chris-anderson","provider":"BooksWholesale","version":"1.0","type":"link"}