{"product_id":"summary-hug-your-haters-how-to-embrace-complaints-and-keep-your-customers-by-jay-baer","title":"SUMMARY - Hug Your Haters: How To Embrace Complaints And Keep Your Customers By Jay Baer","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover why it is important to respond to all your dissatisfied customers.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover :\u003c\/p\u003e\n\n\u003cp\u003ethat reacting to criticism is beneficial;\u003cbr\u003e\nthe difference between complaints made in private and those expressed publicly on the Internet;\u003cbr\u003e\nthe changes in the customer\/company relationship imposed by social networks and other new platforms;\u003cbr\u003e\nthe secrets of turning negative interaction into an opportunity to gain fans;\u003cbr\u003e\nthe golden rules of effective customer service.\u003cbr\u003e\nYou can't please everyone: sooner or later, every company is confronted with dissatisfied customers. In the age of the Internet and social networks, these criticisms immediately become public and can cause serious damage. Many professionals prefer to ignore them. This is a serious mistake: they miss an opportunity to take control of their business, restore their image, and even seduce a new audience! Reacting systematically to expressions of discontent offers real benefits. Make it a consistent strategy and your relationship with your customers will improve.\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44934936461473,"sku":"9781111117245","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/znzy5d-front-shortedge-384.jpg?v=1748286432","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-hug-your-haters-how-to-embrace-complaints-and-keep-your-customers-by-jay-baer","provider":"BooksWholesale","version":"1.0","type":"link"}