{"product_id":"summary-killing-marketing-how-innovative-businesses-are-turning-marketing-cost-into-profit-by-joe-pulizzi-and-robert-rose","title":"SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover a whole new marketing model: content marketing.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover that :\u003c\/p\u003e\n\n\u003cp\u003edespite advances in technology, marketing today is out of breath;\u003cbr\u003e\ncompanies have had great success in creating their own media to talk to their audience;\u003cbr\u003e\ncontent marketing requires a new model that can bring its own profitability;\u003cbr\u003e\nthe content created must provide value that is independent of the products, and that builds user loyalty and a true relationship with the user.\u003cbr\u003e\nThe marketing industry faces many challenges: established practices are increasingly struggling to deliver results. At the same time, some companies are implementing new strategies. To address their customers, they create their own media and distribute a wide variety of content, offering real value. These independent activities nourish their brand image and reputation while generating revenue. Despite the skepticism of many professionals, the future will surely involve such a rethink of established practices.\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44933672796321,"sku":"9781291420319","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/97j2nm-front-shortedge-384_64fe861c-137c-4f10-9da9-920e53a85658.jpg?v=1748397927","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-killing-marketing-how-innovative-businesses-are-turning-marketing-cost-into-profit-by-joe-pulizzi-and-robert-rose","provider":"BooksWholesale","version":"1.0","type":"link"}