{"product_id":"summary-location-is-still-everything-the-surprising-influence-of-the-real-world-on-how-we-search-shop-and-sell-in-the-virtual-one-by-david-r-bell","title":"SUMMARY - Location Is (Still) Everything: The Surprising Influence Of The Real World On How We Search, Shop, And Sell In The Virtual One By David R. Bell","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover :\u003c\/p\u003e\n\n\u003cp\u003ewhy online shoppers have overlapping behaviors;\u003cbr\u003e\nwhy geographically distant buyers sometimes show strong similarities;\u003cbr\u003e\nwhy people who are different from their environment make high-potential buyers;\u003cbr\u003e\nthe importance of sharing information offline about the growth of online business;\u003cbr\u003e\nhow to use this knowledge to create a high-performing online business.\u003cbr\u003e\nAccording to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world?\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44934632898721,"sku":"9781008911314","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/rk45ev-front-shortedge-384.jpg?v=1748231497","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-location-is-still-everything-the-surprising-influence-of-the-real-world-on-how-we-search-shop-and-sell-in-the-virtual-one-by-david-r-bell","provider":"BooksWholesale","version":"1.0","type":"link"}