{"product_id":"summary-matchmakers-the-new-economics-of-multisided-platforms-by-david-s-evans-and-richard-schmalensee","title":"SUMMARY - Matchmakers: The New Economics Of Multisided Platforms By David S. Evans And Richard Schmalensee","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eAs you read this summary, you will learn how multi-faceted platforms create value by overturning the traditional economy.\u003c\/p\u003e\n\n\u003cp\u003eYou will also learn that :\u003c\/p\u003e\n\n\u003cp\u003emulti-faceted platforms work, even though they run counter to the recommendations of economists;\u003cbr\u003e\ntheir value lies in effectively solving everyday problems;\u003cbr\u003e\nthese platforms must attract different types of users to be sustainable;\u003cbr\u003e\nthe main problem with platforms is not so much competition as how to find the functionality that will attract users;\u003cbr\u003e\nbalanced prices are fundamental to their sustainability;\u003cbr\u003e\nthese platforms are transforming traditional commerce.\u003cbr\u003e\nIn recent years, economists have been questioning a new phenomenon, multifaceted platforms. BlaBlaCar, Skype, Airbnb and Uber are omnipresent and even represent a colossal weight in today's economy. However, their operation seems to run counter to the laws of the traditional economy: free of charge for some users, little or no concrete production... With this summary, the authors dissect this new type of economic model, which has become essential today.\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44933664506017,"sku":"9781291576405","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/5qdy4d-front-shortedge-384_eaa842e5-ae60-4272-baf2-954d1a012e04.jpg?v=1748397137","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-matchmakers-the-new-economics-of-multisided-platforms-by-david-s-evans-and-richard-schmalensee","provider":"BooksWholesale","version":"1.0","type":"link"}