* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*As you read this summary, you will discover that the key to the majority of successful businesses has been to be hyper-attractive. With this concept, the author describes a business that has more demand than it can offer. In this book, he describes how to get the attention of consumers in a world where information is swarming and everyone has little time for it.
*You will also learn : how to shape a market to your liking so you don't have to reach out to everyone; how to attract quality customers by becoming an influential person in your industry; how to stand out from the competition to offer a highly profitable product.
*Some companies don't need to go to the customer, the customer comes to them, it's a phenomenon called "hyper-attraction". This book explains how to achieve this. It starts by making sure that your offer will genuinely serve people, and by demonstrating that you love what you do.
*Buy now the summary of this book for the modest price of a cup of coffee!