{"product_id":"summary-positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout","title":"SUMMARY - Positioning: The Battle For Your Mind By Al Ries And Jack Trout","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover how to position your brand to attract the consumer.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover :\u003c\/p\u003e\n\n\u003cp\u003ethat the customer is not convinced by advertising messages, but by the vision of the products given to him;\u003cbr\u003e\nthat every company must position itself in relation to its competition;\u003cbr\u003e\nthe importance of conquering leadership on a given aspect;\u003cbr\u003e\nthe role of a clear and distinctive identity when it comes to making an impression.\u003cbr\u003e\nIn order to succeed, every company must create a strong image that is likely to appeal to the consumer. The way you position yourself in a market influences the whole strategy to be adopted. More than any marketing argument, it can make the difference between success and failure. Here are the secrets to becoming a leader and changing the way your entire industry is perceived. Will you be able to put them to good use?\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44933687148705,"sku":"9781291005806","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/zney6j-front-shortedge-384_92c253e7-0287-48e6-9412-c6aba3f20da7.jpg?v=1748399341","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout","provider":"BooksWholesale","version":"1.0","type":"link"}