{"product_id":"summary-read-me-10-lessons-for-writing-great-copy-by-roger-horberry-and-gyles-lingwood","title":"SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover how to write clear and effective advertising messages.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover :\u003c\/p\u003e\n\n\u003cp\u003ethe characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing;\u003cbr\u003e\nthe art and the way to make your message impactful;\u003cbr\u003e\nthe tone to speak to the reader;\u003cbr\u003e\nthe importance of putting yourself in the audience's shoes;\u003cbr\u003e\nthe role of your writing in highlighting and appealing a brand's identity.\u003cbr\u003e\nEvery copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content.\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44933680431265,"sku":"9781291270372","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/d486ng-front-shortedge-384_f215f4d6-09e7-40a9-873e-d96aeced2942.jpg?v=1748398568","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-read-me-10-lessons-for-writing-great-copy-by-roger-horberry-and-gyles-lingwood","provider":"BooksWholesale","version":"1.0","type":"link"}