{"product_id":"summary-switch-how-to-change-things-when-change-is-hard-by-chip-heath-and-dan-heath","title":"SUMMARY - Switch: How To Change Things When Change Is Hard By Chip Heath And Dan Heath","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003e*As you read this summary, you will discover ways to motivate yourself to effect change, both in yourself and in others.\u003c\/p\u003e\n\n\u003cp\u003e*You will also discover : that change does not depend only on our will; to what extent our emotions also have a role to play in change; how our immediate environment influences our behavior; that it is up to us to establish new good habits.\u003c\/p\u003e\n\n\u003cp\u003e*This book explains that in order to make a successful change and to anchor it permanently, the heart and the mind must be in tune. We all have a rational side (the mind, the Driver) that makes us want to do things, and an emotional side (the heart, the Elephant) that contradicts that will. Three things are involved in a process of change: giving a clear direction to the Driver, motivating the Elephant and finally charting the way forward (influencing the environment).\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44930768076961,"sku":"9781446783566","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/44yr2d-front-shortedge-384_f5ee13ca-1eab-4947-a5a5-198cffd79f2c.jpg?v=1748298370","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-switch-how-to-change-things-when-change-is-hard-by-chip-heath-and-dan-heath","provider":"BooksWholesale","version":"1.0","type":"link"}