{"product_id":"summary-the-content-formula-calculate-the-roi-of-content-marketing-never-waste-money-again-by-michael-brenner-and-liz-bedor","title":"SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor","description":"\u003cp\u003e* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.\u003c\/p\u003e\n\n\u003cp\u003eBy reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eYou will also discover :\u003c\/p\u003e\n\n\u003cp\u003ethe main criteria for successful marketing;\u003cbr\u003e\nthe indicators to monitor and how to calculate them;\u003cbr\u003e\nhow to convince internally and how to obtain budgets;\u003cbr\u003e\nthe importance of the proposed experience and the requirement of quality;\u003cbr\u003e\nthe major steps to evaluate in order to attract potential customers and lead them to conversion.\u003cbr\u003e\nContent marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content.\u003c\/p\u003e\n\n\u003cp\u003e*Buy now the summary of this book for the modest price of a cup of coffee!\u003c\/p\u003e","brand":"Shortcut Edition","offers":[{"title":"Paperback","offer_id":44934629621921,"sku":"9781008931817","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/megvng-front-shortedge-384.jpg?v=1748231301","url":"https:\/\/bookswholesale.myshopify.com\/products\/summary-the-content-formula-calculate-the-roi-of-content-marketing-never-waste-money-again-by-michael-brenner-and-liz-bedor","provider":"BooksWholesale","version":"1.0","type":"link"}