* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover the schemes used by the media to deceive us and their consequences.
*You will also discover that : the information disseminated on the Internet is very often altered; the blogosphere is a very profitable scam; it is easy to scam the media in turn; it is important to take a step back from what you can read on the web.
*Now marketing director at American Apparel, Ryan Holiday was once what some might call an advertiser or an expert in Internet maneuvers. In reality, he defines himself more as a media manipulator. He shaped information through blogs to satisfy his clients: friends, writers or rich businessmen. Having lost all notion of reality, this system has finally turned against him, which is why he now wants to denounce it.
*Buy now the summary of this book for the modest price of a cup of coffee!