{"product_id":"t2d3","title":"T2D3","description":"\u003cp\u003eT2D3 is the playbook that B2B software companies use to get to $100 million in annual recurring revenue (ARR).\u003c\/p\u003e\n\n\u003cp\u003eEvery investor wants to hit the next \"unicorn\", but reaching that coveted $1B valuation in 5 years is challengingÑand rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn't happen by chance. Companies that follow this growth pattern share similar journeys that form the basis for this book.\u003c\/p\u003e\n\n\u003cp\u003eT2D3 explains the critical steps software companies must take in their journeys from minimum-viable product to product-market fit, then T2D3 scaleÑalong with methods and frameworks framed specifically for marketing leaders, founders, CEOs, and investors of early-stage software companies.\u003c\/p\u003e\n\n\u003cp\u003eMany marketing books start and stop at the theory. T2D3 supports its readers with a growing digital library of templates and guides that make it easy to implement the frameworks explained in the book. Book owners can register their books at https:\/\/www.t2d3.pro\/\u003c\/p\u003e\n\n\u003cp\u003eInside T2D3, you'll find best practices for building and scaling a SaaS business, including: budgeting, hiring, measuring success \u0026amp; making big bets; designing a complete go-to-market, choosing your company's growth priorities at each maturity stage; nailing your niche, defining your identity, understanding your differentiation; understanding, sizing, segmenting, and defining your ideal customer profile \u0026amp; audience; building a modern marketing function and maintaining its focus; making choices around content marketing, demand gen, and your tech stack; managing marketing and sales talent; positioning and pricing your SaaS product using market indicators; creating relevant messaging for your entire customer journey; designing effective account-based marketing (ABM) programs; reporting growth metrics to the board of directors and investors\u003c\/p\u003e","brand":"Stijn Hendrikse","offers":[{"title":"Paperback","offer_id":44929067712673,"sku":"9781736853429","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/5qw7q8-front-shortedge-384.jpg?v=1747596677","url":"https:\/\/bookswholesale.myshopify.com\/products\/t2d3","provider":"BooksWholesale","version":"1.0","type":"link"}