King David has left us a person specification that we would be well served to adopt in todayÕs business world where, sadly, ethics can be somewhat lacking. In five short verses and a mere fifty-four words the character traits that are described, show those who engage in business the appropriate way to undertake that business. Marketer and scribe, Marc Michaels follows along DavidÕs Way to unlock the business lessons for today from Psalm 15.