According to call centre magazines and marketing industry websites outbound telemarketing is a dying business discipline. Because of the Telephone Preference Service and the Privacy and Electronic Communications Regulations call centres and direct marketing organizations are under more pressure to be compliant making outbound cold calling more tricky for some industries, but not impossible and it is by no means as bad as would be believed. This book looks at this and more in its aim to re-educate the market place that the art Telemarketing is not dead.
This is a guide for people looking for advice on telemarketing as well as practical solutions.