{"product_id":"telemarketing-kills-kittens","title":"Telemarketing Kills Kittens","description":"\u003cp\u003eThis book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned.\u003c\/p\u003e \n\n\u003cp\u003eThe transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.\u003c\/p\u003e\n\n\u003cp\u003eAll of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing\/sales executives the evidence they need to make informed decisions about a potent tool.\u003c\/p\u003e","brand":"Graham Smith","offers":[{"title":"Paperback","offer_id":44420492656801,"sku":"9780244697860","price":44.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1nz58y4q-front-shortedge-384_f834ac00-26de-494b-ba28-2b180d5c7b53.jpg?v=1748258685","url":"https:\/\/bookswholesale.myshopify.com\/products\/telemarketing-kills-kittens","provider":"BooksWholesale","version":"1.0","type":"link"}