{"product_id":"tested-sentences-that-sell-masters-of-marketing-secrets-why-the-sizzle-sells-the-steak","title":"Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak","description":"\u003cp\u003eTo understand advertising, you need to understand salesmanship.\u003c\/p\u003e\n\n\u003cp\u003eBoth are filled with mis-steps, gimmicks, and frauds.\u003c\/p\u003e\n\n\u003cp\u003eAdvertising is widely understood to be ÒSalesmanship in Print.Ó Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective.\u003c\/p\u003e\n\n\u003cp\u003eDuring 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his Ò5 Wheeler PointsÓ and, in 1937, the publication of ÒTested Sentences That SellÓ.\u003c\/p\u003e\n\n\u003cp\u003eWheelerÕs principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves Ð human nature has stayed the same.\u003c\/p\u003e\n\n\u003cp\u003eGet your copy today and Master these secrets for yourself.\u003c\/p\u003e","brand":"Dr. Robert C. Worstell","offers":[{"title":"Paperback","offer_id":44420332388513,"sku":"9781312100350","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/179d4z97-front-shortedge-384.jpg?v=1748356816","url":"https:\/\/bookswholesale.myshopify.com\/products\/tested-sentences-that-sell-masters-of-marketing-secrets-why-the-sizzle-sells-the-steak","provider":"BooksWholesale","version":"1.0","type":"link"}