{"product_id":"the-anti-marketeers-handbook","title":"The Anti-Marketeer's Handbook","description":"\u003cp\u003eA new way of looking at marketing and business in the 21st century.  Forget SWOT or the customer journey - postmodernist anti-marketing is here!  This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'.  It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.\u003c\/p\u003e","brand":"Adrian Liley","offers":[{"title":"Paperback","offer_id":44420500029601,"sku":"9780244243500","price":34.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1665dwpk-front-shortedge-384_c10bf571-1358-48b8-b46d-c2b39df3eb11.jpg?v=1748260733","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-anti-marketeers-handbook","provider":"BooksWholesale","version":"1.0","type":"link"}