{"product_id":"the-big-idea-letter","title":"The Big Idea Letter","description":"\u003cp\u003eThe truth is that any architect running his or her own business needs to be:\u003c\/p\u003e\n\n\u003cp\u003e1. A marketer of architectural services FIRST and ...\u003cbr\u003e\n2. An architect SECOND.\u003c\/p\u003e\n\n\u003cp\u003eWithout 1, there is no 2.\u003c\/p\u003e \n\n\u003cp\u003eThis is the inconvenient truth not taught in architecture school.\u003c\/p\u003e\n\n\u003cp\u003eThis book is simply a series of private letters previously received by only 25 people. The Architect Marketing Million Dollar Mastermind members who received these letters each month have an edge over their competition É as you will see.\u003c\/p\u003e","brand":"Richard Petrie","offers":[{"title":"Paperback","offer_id":44261330256033,"sku":"9780999063866","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/189vqvmk-front-shortedge-384_9fd3c3ed-765c-4c19-b88b-1c9321e5e3e2.jpg?v=1748232517","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-big-idea-letter","provider":"BooksWholesale","version":"1.0","type":"link"}