{"product_id":"the-brand-effect","title":"The Brand Effect","description":"\u003cp\u003eFor an organization of any size, its brand is one of its most critical business assets. Yet, while the word ÒbrandingÓ officially has entered the buzzwords category, the strategic and systematic act of branding is often overlooked.\u003c\/p\u003e \n\n\u003cp\u003eOrganizations fail to make it a part of their business strategy, and therefore they are unable to take full advantage of what an effective brand can do for the success of their business.\u003c\/p\u003e\n\n\u003cp\u003eThis is the ÒtextbookÓ of branding. Everything you need to know to begin building a brilliant brand for your company.\u003c\/p\u003e","brand":"Robyn Gaskins Smith","offers":[{"title":"Paperback","offer_id":44420315316385,"sku":"9781312626430","price":38.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1v9dng58-front-shortedge-384_7c836d20-a928-4d63-aa09-9379d9981d20.jpg?v=1748038008","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-brand-effect","provider":"BooksWholesale","version":"1.0","type":"link"}