{"product_id":"the-business-of-innovation","title":"The Business of Innovation","description":"\u003cp\u003eÒThis is an extremely practical field-guide to innovation in the context of the business. A mixture of case-histories from Shell and other companies show how to approach innovation for success. ItÕs about the real work. ÔThe Business of InnovationÕ is a must read for anyone serious about innovation.Ó\u003c\/p\u003e\n\n\n\u003cp\u003eKey features:\u003cbr\u003e\n- Discusses how to integrate the innovation process with the business\u003cbr\u003e\n- Based on unique insights into the innovation process\u003cbr\u003e\n- Provides a deep insight into technology-driven business\u003c\/p\u003e\n\n\n\u003cp\u003eDr. F. van Looij worked for Shell in a variety of roles from 1994 onwards, in Technology, Marketing and Strategy, in both the Netherlands and the United Kingdom. The author possesses a MBA in General Management and a Ph.D. in Chemistry.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Hardcover","offer_id":44275695354017,"sku":"uft804","price":102.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/15g87vw5-front-shortedge-384.jpg?v=1714087639","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-business-of-innovation","provider":"BooksWholesale","version":"1.0","type":"link"}