{"product_id":"the-death-of-propaganda","title":"The Death of Propaganda","description":"\u003cp\u003eB2B buyer behavior has changed Ð now it's your turn.\u003c\/p\u003e\n\n\u003cp\u003eB2B buyers have changed the way they evaluate and purchase goods and servicesÑyet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers.\u003c\/p\u003e\n\n\u003cp\u003eThe Death of Propaganda presents Three Voicesª strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.\u003c\/p\u003e","brand":"Michael Best","offers":[{"title":"Paperback","offer_id":44420183621793,"sku":"9788799494903","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/179968vm-front-shortedge-384_5345fa44-826f-40bf-a524-77eaceb43ee9.jpg?v=1747587767","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-death-of-propaganda","provider":"BooksWholesale","version":"1.0","type":"link"}