{"product_id":"the-dictionary-of-marketing","title":"The Dictionary of Marketing","description":"\u003cp\u003eThe Dictionary of Marketing has been carefully designed to give both the expert and the student\/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations.\u003c\/p\u003e\n\n\u003cp\u003eKey Features\u003c\/p\u003e\n\n\u003cp\u003e-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.\u003c\/p\u003e\n\n\u003cp\u003e-All entries explained in clear, simple English considering learning and memory level of both students and professionals\u003c\/p\u003e\n\n\u003cp\u003e-International entries are included to give the reader a greater awareness of the language of marketing than has been previously available\u003c\/p\u003e","brand":"Azaz Motiwala","offers":[{"title":"Paperback","offer_id":44420255416481,"sku":"9781435705128","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1d4kmn-front-shortedge-384.jpg?v=1748301719","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-dictionary-of-marketing","provider":"BooksWholesale","version":"1.0","type":"link"}