Based on a four-year study that examined hundreds of successful small businesses in 14 different countries, The Entrepreneur's Guide to Building a Successful Business explains the numerous fundamentals involved in starting and running a profitable small business. If you're looking for a practical, easy-to-read manifesto for building a business that has been written with the help of entrepreneurs, about entrpreneurship, for entrepreneurs, look no further. This is your resource! Topics include:
- Finding great business ideas
- Survival and improvement tips
- Writing a business plan
- Introducing a new product
- How to sell
- The reasons why businesses fail (and how to prevent them)
- Keeping customers happy
- Getting the most from employees
- Making pricing work for you
- and much, much more!