When you are a professional, others seek you out for your particular expertise. They expect you to behave in accordance with the ethics of your profession, with their interests to the foremost. In this short book, we reveal the four key responsibilities of the learning professional Ñ to their clients, to their learners, to their professional colleagues and to themselves.
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YouÕll find out: why you donÕt become a professional just by calling yourself one; why the professional does not serve the interests of their clients simply by doing what they are told; why learning professionals should aim to do no harm to their learners; why it is absurd for a learning professional to be technophobic; why being a professional means basing your recommendations on hard evidence, not romanticism.