{"product_id":"the-innovators-sourcebook","title":"The Innovator's Sourcebook","description":"\u003cp\u003eIt is not hard to find credible resources on how to start a business once you have a great idea.  However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place.  How does innovation happen?  Why does it happen?  What are the common sources of great ideas?  More importantly, how can we use this information to develop great business ideas of our own?\u003c\/p\u003e  \n\n\u003cp\u003eTHE INNOVATORÕS SOURCEBOOK was written to provide detailed, actionable answers to these questions.  This book is about where to look for the sources of innovation and, for once, how to exploit them.\u003c\/p\u003e\n\n\u003cp\u003eWhat is not in the book:\u003cbr\u003e\n *  Vague suggestions for being creative\u003cbr\u003e\n *  Random idea generators\u003cbr\u003e\n *  Belabored analogies\u003cbr\u003e\n *  A rebranding of brainstorming\u003cbr\u003e\n *  Claims to a science\u003cbr\u003e\n *  Ambiguous implementation steps\u003c\/p\u003e","brand":"Dan Roberts","offers":[{"title":"Paperback","offer_id":44420441735329,"sku":"9780984416400","price":37.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1j95e5dd-front-shortedge-384_237fdd67-5ae7-4c19-bcfb-8831365ffdbf.jpg?v=1748235119","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-innovators-sourcebook","provider":"BooksWholesale","version":"1.0","type":"link"}