Imagine yourself the manager of a television station. Next, imagine hiring a reporter who visits a nudist campÉ.drives an advertiserÕs new automobile into a lakeÉand who willingly sits for hours in a bathtub full of lime Jell-O. And does it all on-camera.
It was enough to make Tom Hutchison tear at his hair. Yet it propelled his little TV station from a distant third place in its market to a dominant number one for many years.
Across 40 years in the media business, Hutchison met so many colorful characters he had to put their rollicking storiesÉand much moreÉ.between the covers of this book. YouÕll meet a very young and little-known presidential candidate named John Kennedy, a football coach named Lombardi who took over a town and one very embarrassed president of ABC television.
If you remember anything about life in the news from the 1950s through today, youÕre sure to love this book!
Hardcover, 216 pages, photo illustrated, foil-stamped spine, color dust jacket.