{"product_id":"the-little-cook-book-of-new-product-development","title":"The Little Cook Book of New Product Development","description":"\u003cp\u003eNew product development is the lifeblood of modern business and it is important that companies make the most of the conveyor of new ideas. This book take a light-hearted but useful look at new product development - the ingredients and the recipes from a master practitioner of the art of new product and service development.\u003c\/p\u003e","brand":"Thom Poole","offers":[{"title":"Paperback","offer_id":44420240507041,"sku":"9781470976804","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1k8ygm99-front-shortedge-384.jpg?v=1748295741","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-little-cook-book-of-new-product-development","provider":"BooksWholesale","version":"1.0","type":"link"}