{"product_id":"the-map-is-not-the-territory-leading-change-in-multinational-corporations","title":"The Map Is Not the Territory: Leading Change In Multinational Corporations","description":"\u003cp\u003eThat people perceive things differently is a given. Crucially, these perceptions often diverge from the reality of a situation. People think and act based on what I call the ÒmapÓ of the reality, its likeness. However, the map does not always correspond to the ÒterritoryÓ of the reality, the facts on the ground.\u003cbr\u003e\nTo navigate the complexities of todayÕs business world, it is critical to consistently enhance and update our map, make it as accurate as possible, as analogous to the territory as we can. \u003cbr\u003e\nTodayÕs companies enjoy unprecedented size and scope. Their large footprint comes complete with a multitude of viewpoints and experiences from people all over the world.\u003cbr\u003e\nThis book is a practical guide on how to manage change, particularly the people aspect of it, in a multinational corporation.\u003cbr\u003e\nIt is intended as a practical guidance for senior and middle management and any transformation team in multinational corporations, as well as an additional literature for students studying change management discipline.\u003c\/p\u003e","brand":"Vaag H. Durgarian","offers":[{"title":"Paperback","offer_id":44420261740705,"sku":"9781387947096","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/15vnrm76-front-shortedge-384.jpg?v=1748304630","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-map-is-not-the-territory-leading-change-in-multinational-corporations","provider":"BooksWholesale","version":"1.0","type":"link"}