The Million Dollar Brand

The Million Dollar Brand

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THE MILLION DOLLAR BRAND: How to create a powerhouse brand in the age of the Information Economy. The secrets behind todayÕs most spectacular success stories: A magic formula for selling anything á How to trick the lizard brain á The science behind storytelling á Why you should ignore facts & features á Disrupt & connect á How empathy saved the sea birds á Smash the box... and more. The rules of branding have changed. HereÕs how to apply them to become a Million Dollar brand.