{"product_id":"the-million-dollar-brand","title":"The Million Dollar Brand","description":"\u003cp\u003eTHE MILLION DOLLAR BRAND: How to create a powerhouse brand in the age of the Information Economy. The secrets behind todayÕs most spectacular success stories: A magic formula for selling anything á How to trick the lizard brain á The science behind storytelling á Why you should ignore facts \u0026amp; features á Disrupt \u0026amp; connect á How empathy saved the sea birds á Smash the box... and more. The rules of branding have changed. HereÕs how to apply them to become a Million Dollar brand.\u003c\/p\u003e","brand":"Marc Posch","offers":[{"title":"Paperback","offer_id":44420484104353,"sku":"9780359460328","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/16ynpkew-front-shortedge-384_52c842f7-3acb-4443-8cb1-31888e87a30e.jpg?v=1748216377","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-million-dollar-brand","provider":"BooksWholesale","version":"1.0","type":"link"}