Warning: This workbook is so comprehensive; you may find it overwhelming.
Many authors cross the publishing finish line and assume the hard part is in the rear view mirror, only to discover that book marketing requires far more effort than anticipated. The truth is book marketing is not easy. Though neither is raising children, writing your manuscript, advancing your career, or doing anything worthwhile. If youÕre serious about your author career and want to achieve long-term success, this workbook provides the answers you have been seeking.
The Nonfiction Book Marketing and Launch Plan will help you sort through the noise and identify the best strategies to successfully promote your unique book. Whether you plan to launch your book in the future, or it has been out for years, this one-of-a-kind planning guide delivers a comprehensive approach to help you craft a thoughtful book marketing plan, grow a community of readers, and ultimately sell more books.
You will learn how to:
¥ Overcome fears around book marketing and decide how much you are willing to do.
¥ Carve out a niche audience and build a community of lifelong fans.
¥ Establish yourself as a thought leader in your field.
¥ Utilize beta readers and a launch team to amplify results of your next book launch.
¥ Identify content marketing strategies that attract and keep your readersÕ attention.
¥ Act as your own publicist to get traditional and online media coverage.
¥ Generate book reviews and inspire word-of-mouth marketing.
¥ Optimize sales on Amazon using proven tactics that lead to big results.
¥ Use advanced book marketing tactics to keep your marketing wheels in motion.
¥ Break into speaking, work with corporate sponsors, leverage opportunities with nonprofits and trade associations, and so much more.
This is not a workbook with dozens of blank pages. It reads like a book, yet it also includes over fifty exercises you can complete along the way. You can even download the exercises and checklists in digital format so you can reuse them for each book you launch in the future.
There has never been such a thorough resource to help you avoid mistakes that new authors make and get your book marketing plans in order. If youÕre ready to sell more nonfiction books, this is the action plan you need to reach your goals.
This workbook was created for students of the Book Marketing Master Course, taught by Stephanie Chandler through the Nonfiction Authors Association.