{"product_id":"the-path-to-revenue","title":"The Path to Revenue","description":"\u003cp\u003eÒA must-read for any entrepreneur Ð sooner, rather than later.Ó\u003cbr\u003e\n- Geoff Moore, author of Crossing the Chasm\u003c\/p\u003e  \n\n\u003cp\u003eLearn the keys to building a successful company, from the few whoÕve done it!\u003c\/p\u003e\n\n\u003cp\u003eItÕs not enough to build great technology. It doesnÕt mean the customers will come.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the difference between success and failure isnÕt technology, or leadership, or even product offerings. In ÔThe Path to Revenue: Secrets of Successful Tech LeadersÕ, Silicon Valley marketing expert Theresa Marcroft shares:\u003c\/p\u003e\n\n\u003cp\u003e- eight key strategies to build a customer focus into your organization;\u003cbr\u003e\n- how to market to resonate with your customersÕ mindset;\u003cbr\u003e\n- how to empower your sales team with powerful content;\u003cbr\u003e\n- when to carve out a brand new market, and how to own it;\u003cbr\u003e\n- how and when to establish sales channels;\u003cbr\u003e\n- two approaches to differentiate your offering;\u003cbr\u003e\n- how to ensure that sales and marketing are aligned, (and why thatÕs important);\u003cbr\u003e\n- how to build a successful Ôgo-to-marketÕ strategy;\u003cbr\u003e\n- how to leverage the power of creative PR to ensure revenue growth;\u003cbr\u003e\n- why you must measure customer satisfaction;\u003cbr\u003e\n- the one thing corporate boards can do to ensure success.\u003c\/p\u003e\n\n\u003cp\u003eThis book reveals all of that Ð and more Ð through compelling real-life stories of Silicon Valley companies who beat the odds and succeeded. Small firms, growing companies and established businesses will all find it an essential tool to discovering -- and enjoying -- the path to revenue.\u003c\/p\u003e\n\n\u003cp\u003eGet on ÔThe Path To RevenueÕ now!\u003c\/p\u003e","brand":"Theresa Marcroft","offers":[{"title":"Hardcover","offer_id":45968589258913,"sku":"9781735753423","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/m5jw99-front-shortedge-384.jpg?v=1777279622","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-path-to-revenue","provider":"BooksWholesale","version":"1.0","type":"link"}