Knowledge is Power -- especially when it comes to dealing with other people. Learn to become more effective dealing with others people through the twelve simple Principles that make all the difference in personal relationships. The Power Principles consolidate in one place the most significant issues essential to successful interactions with others. Just as diamonds represent the compression of the hardest substances to reflect brilliant light, the Power Principles have been forged through the crucible of years of research and experience to twelve easy-to-understand statements reflecting the essence of human behavior. The Power Principles provide knowledge and insights learned through years of consultation with America's largest industrial, academic, governmental and religious organizations.