After years in the industry it became apparent that aside from the information provided by the PD of the station on which you worked, there were few books, guides or documents - aimed at you, the presenter - dealing with preparing for shows, developing your on-air product, negotiating contracts and understanding your brand. The aim of this book is to give you a thorough under-standing of what it takes to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.