This guide is aimed primarily at anyone who is considering starting a riding holiday centre. It will also be valuable to equestrian professionals who operate established tourism businesses. The authors explain the riding holiday market then consider the research and planning required. Premises and equipment are examined, followed by selection of suitable horses. Equine management at home and on the trail is considered in detail, including the specific skills required to manage trail riding horses covering appreciable distances away from home. Specialized equestrian guiding skills and suitable general staffing are considered. Examples drawn directly from the authorsÕ experience are highlighted throughout. Trail planning and customer care follow. Marketing, operating a booking system, commercial and legal matters are explained. The book ends by bringing everything together with a typical programme. Annexes include a bibliography, sample itinerary, equipment list, booking form and disclaimer.