A Different Kind of Selling Book
If youÕve read other selling books, youÕre probably tired of the false promises that never quite work out. YouÕre probably tired of being told Òyou can do it if you just believe you can.Ó
YouÕre probably tired of reading about tricks that made a particular sale Ð tricks that may have been appropriate to a particular situation, but not yours Ð and even if they were appropriate, how would you have thought of them at the right time?
If youÕve read books on selling before or listened to Òsales experts,Ó youÕre probably tired of being pumped with hot air Ð told how you must Òcome alive,Ó be full of enthusiasm, dominate the world around Ð all the things that donÕt happen to be a part of your basic nature.
Well, this book isnÕt anything like that. In fact, this book was written to refute many selling clichŽs that have been accepted without question for years.