{"product_id":"the-smart-marketing-workbook","title":"The SMART Marketing Workbook","description":"\u003cp\u003eCompanion to \"SMART Marketing - 7 Easy Steps to More Sales\", this workbook sets out in workshop form, the seven steps of SMART Marketing.\u003c\/p\u003e\n\n\u003cp\u003e1 Identify your REAL product\u003cbr\u003e\n2 Identify your REAL customer\u003cbr\u003e\n3 Match your market's requirements with your resources\u003cbr\u003e\n4 Your selling price as a marketing factor\u003cbr\u003e\n5 Identify your marketing activities most appropriate to your target market\u003cbr\u003e\n6 Develop your action plan or campaign\u003cbr\u003e\n7 Finalise, implement and monitor.\u003c\/p\u003e\n\n\u003cp\u003eThis workbook provides worksheets for each exercise where you brainstorm and \"fill in the blanks\". These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented.\u003c\/p\u003e\n\n\u003cp\u003eClear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.\u003c\/p\u003e","brand":"Teik P Oh","offers":[{"title":"Paperback","offer_id":44420326555809,"sku":"9781312283626","price":44.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/19zv8gwe-front-shortedge-384.jpg?v=1748354857","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-smart-marketing-workbook","provider":"BooksWholesale","version":"1.0","type":"link"}