{"product_id":"the-telco-churn-management-handbook","title":"The Telco Churn Management Handbook","description":"\u003cp\u003eDefinitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Paperback","offer_id":44347901739169,"sku":"9781411652033","price":44.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1mve84-front-shortedge-384.jpg?v=1716171089","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-telco-churn-management-handbook","provider":"BooksWholesale","version":"1.0","type":"link"}