This lively, playful gamebook - written in a choose-your-own-adventure style- puts the reader in the driver's seat and takes you on an imaginary journey of exploration. As the story unfolds, you'll explore the whole innovation process from building a team and developing an idea to testing prototypes and connecting with customers.
In this story, youÑthe readerÑ are the main character. You get to direct the action and determine the outcome. Along the way, you'll be exposed to a powerful set of tools and techniques you can use on your real-world projects.