{"product_id":"the-voteros-guide-to-election-polls","title":"The VoterÕs Guide to Election Polls","description":"\u003cp\u003eFifth Edition. For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls.\u003c\/p\u003e \n\n\u003cp\u003eWhen it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis.\u003c\/p\u003e \n\n\u003cp\u003eIn straightforward language, the authors answer questions such as: \u003cbr\u003e\n¥ How do political candidates and organizations use poll data? \u003cbr\u003e\n¥ How do news organizations collect and report poll data? \u003cbr\u003e\n¥ Why do pollsters use samples? \u003cbr\u003e\n¥ How do media organizations analyze polls?\u003c\/p\u003e \n\n\u003cp\u003eThey also examine common problems and complaints about polls, such as the increasing use of Òpush pollsÓÑa political telemarketing techniqueÑand polls conducted on the Internet that attract a large number of respondents who may not be representative of the general public.\u003c\/p\u003e","brand":"Michael W. Traugott, Ph.D","offers":[{"title":"Paperback","offer_id":44405849456801,"sku":"9781483459165","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1erz699e-front-shortedge-384_034c66d4-5dbd-462f-9264-0ccff3946f1b.jpg?v=1747766910","url":"https:\/\/bookswholesale.myshopify.com\/products\/the-voteros-guide-to-election-polls","provider":"BooksWholesale","version":"1.0","type":"link"}