{"product_id":"theories-and-techniques-of-radio-broadcasting","title":"Theories and Techniques of Radio Broadcasting","description":"\u003cp\u003eThe book \"Theories and Techniques of Radio Broadcasting\" is the first textbook for professional radio hosts.\u003c\/p\u003e\n\n\u003cp\u003eThe structure of the book follows path, starting from a more general view of the Radio (the structure of Radio Broadcasting, the radio as a company, different radio formats, the division of roles, and the radio clock) and then gets closer and closer to the specific character of the radio host.\u003c\/p\u003e\n\n\u003cp\u003eIt answers important questions, such as: \"How do you become a radio host? What are the main rules of conducting radio?\" then moves on to technical issues such as the management of the duration of a segment, the use of the AIDA technique and how to prepare a radio demo.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Paperback","offer_id":44364102860961,"sku":"9781291534283","price":44.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1v9qgr45-front-shortedge-384.jpg?v=1716446127","url":"https:\/\/bookswholesale.myshopify.com\/products\/theories-and-techniques-of-radio-broadcasting","provider":"BooksWholesale","version":"1.0","type":"link"}