The world of graphic design is an ever changing beast of an industry. But the classical theories of design have not changed. THIS AINÕT $#?@! ART itÕs GRAPHIC DESIGN is the definitive tome on graphic design as successful communication. This book is not a how-to but explains the foundational design theory and gives readers the tools needed to create successful design communication. THIS AINÕT $#?@! ART itÕs GRAPHIC DESIGN presents the graphic design fundamental concepts in full two-page spreads, making the design concepts practical and easy for all to follow in kirt easy to understand language.