{"product_id":"this-is-not-cake","title":"This Is Not Cake","description":"\u003cp\u003eAre you a creative person overflowing with ideas but struggling to bring them to life?  Do you feel trapped in a cycle of starting projects only to abandon them when the next \"big idea\" hits?\u003c\/p\u003e\n\n\u003cp\u003eIf so, you're not alone.  Many creative individuals face this same challenge. This book, This Is Not Cake, offers a practical guide to help you break free from this frustrating pattern and become a truly producing creative.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Armando Heredia understands your struggle.  He spent years generating a river of ideas but saw very little in the way of finished projects. Through his own experiences, he developed a system for managing idea overload and achieving consistent creative production.\u003c\/p\u003e \n\n\u003cp\u003eIn this book, you will discover:\u003cbr\u003e\nThe difference between ideas, concepts, and production:  You'll learn why ideas alone are not enough and how to transform them into concrete projects.\u003cbr\u003e\nA simple 3-step system for organizing your ideas: You'll discover how to capture, classify, and combine your ideas into actionable concepts.\u003cbr\u003e\nThe power of \"Sidelining\":  This essential technique helps you tame those distracting ideas that pop up mid-project, keeping you focused and on track.\u003cbr\u003e\nHow to shift from reactive creativity to proactive production: You'll learn to take control of your creative process and become a leader of your ideas.\u003cbr\u003e\nThe importance of \"Resonance\": You'll explore how to align your work with your core values and passions to achieve true fulfillment.\u003cbr\u003e\nStrategies for defining \"Complete\":  You'll learn to set clear goals and break down large projects to achieve a sense of accomplishment and avoid burnout.\u003c\/p\u003e\n\n\u003cp\u003eStop letting your ideas control you.  Take charge of your creative journey and start **producing the work you were meant to create.\u003c\/p\u003e\n\n\u003cp\u003eThis book is for:\u003cbr\u003e\nArtists, writers, designers, entrepreneurs, and anyone who struggles with creative overwhelm.\u003cbr\u003e\nThose who feel stuck in a cycle of unfinished projects and want to achieve greater productivity.\u003cbr\u003e\nIndividuals seeking practical strategies for managing their creative energy and bringing their ideas to life.\u003c\/p\u003e\n\n\u003cp\u003eEmbrace your creativity, master your ideas, and become a force of production!\u003c\/p\u003e","brand":"Armando Heredia","offers":[{"title":"Paperback","offer_id":44420315971745,"sku":"9781312613485","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/7rp5k2-front-shortedge-384_6a3fdba5-6a82-4470-b97a-3b21a1fbd4c7.jpg?v=1748038161","url":"https:\/\/bookswholesale.myshopify.com\/products\/this-is-not-cake","provider":"BooksWholesale","version":"1.0","type":"link"}