The Morning After was established in February/March 1991 as the official The Persuaders!/ITC Appreciation Society by the then copyright owners, the ITC Entertainment Group Ltd.
The society mainly concentrated on The Persuaders! in the club magazine, The Morning After but some issues were 'specials' dedicated to other ITC action-adventure series made in the 1960s and 70s such as The Champions, Man In A Suitcase, Department S and The Baron.
The Morning After Reprints 1 Ð 10 book reproduces the first 10 issues in their entirety. These issues have long been out of print and were printed in very small quantities. Original copies rarely turn up and now sell on auction sites for anything between £15 - £20 per issue.
Originally published in paperback, this is now available as a much requested hardback