The Town of Upland is a small, rural town located in northwestern Indiana and is the home of Taylor University. In late 2013, the Town and Taylor University partnered with Browning Day to undertake the development of UplandÕs first Town Master Plan. The planning effort articulated herein builds upon a university-led planning charrette conducted in 2010 by Ball State University, which sought to articulate a long-range Òcommunity visionÓ and identified multiple high-level initiatives and projects. This planning process included four (4) distinct and linear phases, each composed of multiple individual analysis and/or design components intent on providing an overall, high-level assessment of, and vision for, the Town. The four (4) phases consisted of an Existing Conditions Analysis, Needs and Priorities Assessment, Master Plan Vision, and an Implementation and Action Plan.