CONTENT:
Is familiarity a moderator of brand/country alliances in consumer
choice?
Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe
The influence of country of origin on Chinese food consumers
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner
Case Study: Brand ÒMoscowÓ in a global perspective
Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko
Book Review: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Bickhoff, N., Hollensen, S., & Opresnik, M.