{"product_id":"transnational-marketing-journal-vol-2-no-2-october-2014","title":"Transnational Marketing Journal, Vol. 2, No.2, October 2014","description":"\u003cp\u003eCONTENT: \u003cbr\u003e\nIs familiarity a moderator of brand\/country alliances in consumer \u003cbr\u003e\nchoice? \u003cbr\u003e\n     Tore Kristensen, Gorm Gabrielsen \u0026amp; Eugene D. Jaffe\u003c\/p\u003e \n\n\u003cp\u003eThe influence of country of origin on Chinese food consumers\u003cbr\u003e\nKeith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, \u0026amp; Sandra Turner\u003c\/p\u003e\n\n\u003cp\u003eCase Study: Brand ÒMoscowÓ in a global perspective\u003cbr\u003e\n     Marina Ochkovskaya, Valentina Gerasimenko \u0026amp; Maria Rybalko\u003c\/p\u003e\n\n\u003cp\u003eBook Review: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Bickhoff, N., Hollensen, S., \u0026amp; Opresnik, M.\u003c\/p\u003e","brand":"Transnational Press London","offers":[{"title":"Paperback","offer_id":44276063731873,"sku":"9781111119391","price":96.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1k9rr9ed-front-shortedge-384_2b537e4a-07d3-40b3-ad45-b064513720af.jpg?v=1747517601","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-vol-2-no-2-october-2014","provider":"BooksWholesale","version":"1.0","type":"link"}