{"product_id":"transnational-marketing-journal-vol-3-no-1-may-2015","title":"Transnational Marketing Journal, Vol. 3, No.1, May 2015","description":"\u003cp\u003eCONTENT\u003c\/p\u003e\n\n\u003cp\u003ePositioning Generation Y for effective mobile communication: The case of three cities in India\u003cbr\u003e\n     Varsha Jain \u0026amp; Saunya Pant\u003c\/p\u003e \n\n\u003cp\u003eThe classification of customer- and brand-oriented marketing capabilities\u003cbr\u003e\n     Katharina Buttenberg\u003c\/p\u003e\n\n\u003cp\u003eAn investigative analysis of the factors influencing degree of involvement in a foreign market \u003cbr\u003e\n     Maktoba Omar \u0026amp; Collins Osei\u003c\/p\u003e \n\n\u003cp\u003eThe influence of country personality dimensions on intensions to recommend visiting: The preponderance of assiduousness and wickedness \u003cbr\u003e\n     Carlos Manuel Sœcia Bœrcio, Rui Manuel Vinhas Da Silva, Maria de F‡tima Salgueiro\u003c\/p\u003e","brand":"Transnational Press London","offers":[{"title":"Paperback","offer_id":44275912835233,"sku":"9781111118974","price":93.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1wezw459-front-shortedge-384_86590339-963e-4b21-a3c2-129ed26342dd.jpg?v=1748292289","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-vol-3-no-1-may-2015","provider":"BooksWholesale","version":"1.0","type":"link"}