{"product_id":"transnational-marketing-journal-vol-3-no-2-october-2015","title":"Transnational Marketing Journal, Vol. 3, No.2, October 2015","description":"\u003cp\u003eTransnational Marketing Journal Volume 3 - Number 2\u003cbr\u003e\nOctober 2015\u003cbr\u003e\nCONTENT:\u003cbr\u003e\nDeterminants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters by Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen\u003c\/p\u003e\n\n\u003cp\u003eSmall and medium sized enterprise marketing to foreign \u003cbr\u003e\nconsumers in Seoul, South Korea by David A. English\u003c\/p\u003e\n\n\u003cp\u003eMapping studies on consumer boycotting in international marketing by Omar Al Serhan \u0026amp; Elias Boukrami\u003c\/p\u003e","brand":"Transnational Press London","offers":[{"title":"Paperback","offer_id":44276011139233,"sku":"9781111119196","price":92.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/14rqg4me-front-shortedge-384_c27d0b7c-e980-48f4-b041-e0b3a53fc289.jpg?v=1747516935","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-vol-3-no-2-october-2015","provider":"BooksWholesale","version":"1.0","type":"link"}