Transnational Marketing Journal, Vol. 4, No.2, October 2016

Transnational Marketing Journal, Vol. 4, No.2, October 2016

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Special Issue: Taste of City: Food and Place Marketing
Co-edited by Evinc Dogan and Ibrahim Sirkeci
CONTENT:
Editorial: Taste of City, Transnational Food and Place
Marketing by Evinc Dogan & Ibrahim Sirkeci | Nutrition and Food in the Green City by Paolo Corvo & Raffaele Matacena | Balancing Act: Identity and Otherness among Latin American
Immigrants and Their Food Practices by Paulette K. Schuster |
Nation Branding in A Transnational Marketing Context:
SerbiaÕs Brand Positioning through Food and Wine by Evinc Dogan & Goran Petkovic | The Budding Aromas from Taco Trucks by Robert D. Lemon | Exploring Potentials for Culinary Tourism through a Food by Festival: The Case of Thessaloniki Food Festival by George Chatzinakos | Lyon Ð UNESCOÕs Creative City of Gastronomy? by Cec’lia Avelino Barbosa | Food and Wine Tourism and Urban Local Development by Gabriele Di Francesco |
Transnational Dšner Kebab taking over the UK by Ibrahim Sirkeci | Book reviews by Evinc Dogan, Efe Sevin